Today we finished our Digital Business -studies at Laurea UAS. Our students totally exceeded all my expectations. These young talents will bring us a great future, I can tell you that!
This video shows what this is all about. It is done by Digital Coaches, senior students in Laurea. Thanks coaches!
We made it global
Many thanks to South-Korean, Spanish, Belgium, and Mexican students and professors who were involved in this. We made it global together. I am so much looking forward to our next course as we will deepen all this international cooperation into the next level. Boh!
Thanks to the companies and guest lecturers
We had the extreme delight to have dozens of guest lecturers directly from worklife to visit us. I am so grateful to you – we really brought working life and young students together. Many thanks to all the guest lecturers and companies who were involved.
Selected blogs & vlogs of our students
Please see some selected blogs by our students. These are the talents who made it to the “blog of the week” during the course. Aren’t they good or what!?
Congratulations to each an every student who took part in the course, digi coaches, and my colleague Anna. I am very proud of you and grateful that I have had the chance to work with you. Remember, life is very much about who you decide to spend your time with.
Tasks done, goals reached, now it is time to celebrate. Enjoy and live life to the max guys!
Last week was simply amazing. I had the honor to present my first scientific paper in Austria at Cross-Cultural Business Conference 2015. I am very pleased with the whole week. I had the courage to take the path less travelled.
Digital Humanism Combines Rhetoric and Modern Marketing
Abstract: “In this paper I propose that there is a similarity between the rhetoric theory by Aristotle and modern marketing communication. Aristotle formulated the art of rhetoric into three simple devices: logos, pathos, and ethos. Speakers needed to be logical, emotional, and morally credible in order to influence others. Kotler, Kartajaya and Setiawan have stated that in the modern digital era marketers should see and target consumer as a whole human who consists of mind, heart, and spirit. Consumers expect digital marketing communication to be rationally appealing, increasingly personalized and ethical. We operate in a highly digitalized world that is connected across cultures. When the Internet makes all communication global, brands are being evaluated by consumer experience. Businesses should focus on quality and operate with testimonials. The similarities in classic rhetoric theory and the principles of modern marketing can be combined with digital humanism.”
During the week I met more than 100 people from around 30 countries including many professors of business education. I believe that sharing ideas with new people is the best way to learn. Especially if you can interact with people who come from different background than you. In this case the fact that people came from Canada, USA, China, Japan, Poland, Austria, Denmark, Germany, Finland – you name it! It was a unique possibility to develop understanding around education, learning, business, and life.
According to the latest statistics my workplace Laurea University of Applied Sciences has been ranked among the top 5 most popular Universities in Finland. The statistics include both Universities of Applied Sciences (ammattikorkeakoulut) and Universities (yliopistot).
I feel extremely good and proud about this. Last september I started to work here and I am totally enjoying it. Brilliant students, great colleagues and innovative atmosphere. Have a great weekend everyone!
Yesterday I had a great opportunity to facilitate a Digital Workshop for start-up companies at EnterpriseEspoo (YritysEspoo). I am grateful for this opportunity to be able to help start-ups. Thanks everyone! In this 3-hour-session We focused on these themes and tools:
What happens when you combine a group of innovative students, two passionate lecturers, and tons of crazy ideas? Digital Business Models -course at Laurea. The first implementation is now completed. It was awesome!
Why Digital Business Models?
Over 3 billion people will have access to internet in 2015 and the number of smartphone users worldwide will surpass 2 billion in 2016. An average US adult spends 11 hours per day with digital media. Digitally skilled people are needed. This is why we defined the learning-goals for the course like this…
… Understand what does Digital Strategy mean for businesses
… Learn how to develop personal online presence
… Understand the importance of (digital) sales for businesses
… Learn about the new media landscape
… Get familiar with important digital business tools
As a final assignment the students wrote a blog or recorded a short video about their learnings. Please find highlights of their work below. Thanks again students – amazing job!
Videos by students
Sishir Shakya – Understanding Digital Business and Marketing